In this case then 0 athletes should receive a full ride scholarship!
https://www.espn.com/college-sports...fIpw8aZDZB66Y07AMJBn1ZElqtQoxLxSGG_0XnpMrp24w
https://www.espn.com/college-sports...fIpw8aZDZB66Y07AMJBn1ZElqtQoxLxSGG_0XnpMrp24w
In this case then 0 athletes should receive a full ride scholarship!
https://www.espn.com/college-sports...fIpw8aZDZB66Y07AMJBn1ZElqtQoxLxSGG_0XnpMrp24w
so because a relatively small number of basketball and football players might make some $ off their likeness, 0 athletes should get scholarships? based on the info you linked, I don't really see say a Stanford wrestler making money anytime soon.
I'm saying if they are getting paid then they should not recieve a full ride.
any particular reason for that? or just personal philosophy?
1. they are not professional athletes
2. they should learn to budget their money instead of just having more handed to them (think of how many of these athletes go from riches to nothing in a very short period of time)
3. They are already "getting paid" by having the scholarship $.
this type of law would enable basically every single kid being recruited to play football or basketball at a big-time school to get paid in some way, legally. The bag man's job just got a whole lot easier, it doesn't have to be done under the table now. From the local car dealer, all the way up to Nike and other major brands, it's going to be a free-for-all. Not everybody is going to get a multi-million dollar deal, but nearly everybody being recruited by the power schools is going to get something substantial.The headline (and thus the resulting conversation) is a bit misleading. The CA law would prohibit the NCAA from restricting or punishing students who made money through deals in which they licensed their names or likenesses, which deals have nothing to do with the myriad ways the NCAA makes its money.
This law is basically a codification of the Ninth Circuit ruling in the Ed O'Bannon case, where it found that the NCAA's prohibiting athletes to receive royalties where the NCAA used their names and likenesses amounted to an antitrust violation. There was additional appellate litigation to assess a damages number but O'Bannon lost on that front.
The NCAA is right where, in the story linked above, they mention that different state regimes make for an uneven playing field among the colleges, but that's not entirely the NCAA's concern. I suspect other states will come around fast on this to match California's law so their schools aren't literally at a disadvantage.
I think there's probably a danger in overstating the impact the actual law will have, though. At any given time, how many college athletes will have the realistic opportunity to land endorsement or licensing deals? Ten? I could be way off base here because I don't live in an SEC football city but I'm skeptical this will have a broad impact on the NCAA, other than to give a handful of its athletes (athletes who were already on the road to making money playing sports) a leg up before turning pro.
The nonprofit NCAA collects $1b/yr in revenue, some which even makes its way back to the schools, and I'm supposed to be up-in-arms if a kid can make five figures off the local car dealership. Nike and Adidas et al already have deals with the schools, so I'm not imagining big changes there.this type of law would enable basically every single kid being recruited to play football or basketball at a big-time school to get paid in some way, legally. The bag man's job just got a whole lot easier, it doesn't have to be done under the table now. From the local car dealer, all the way up to Nike and other major brands, it's going to be a free-for-all. Not everybody is going to get a multi-million dollar deal, but nearly everybody being recruited by the power schools is going to get something substantial.
in any other industry, the student is able to make money off of their skills while in school. no one loses their music scholarship for playing gigs on the side.
also, your 3rd point contradicts your first. the only reason they're "not professional" is because they're not "getting paid". if they are "getting paid" then wouldn't they be professionals? it's just that the amount they're "getting paid" is artificially limited by the NCAA at the cost of the education.
for #2 are you proposing the NCAA provide financial planning assistance to all of its athletes? or is your solution more "deal with it"?
i'm not commenting on anybody being up-in-arms about this new law, just that there's going to be way more than a handful of kids getting paid.The nonprofit NCAA collects $1b/yr in revenue, some which even makes its way back to the schools, and I'm supposed to be up-in-arms if a kid can make five figures off the local car dealership. Nike and Adidas et al already have deals with the schools, so I'm not imagining big changes there.
Well, it's not as if all this is immune to economics. Most pro athletes on a given pro team don't have endorsement deals, so I'm unclear why there would a gold rush to get at college student-athletes. Some top tier athletes, the names everyone already knows, sure. But for relatively unknown student athletes the economic incentive to use/license that student athlete's "name, likeness, or image" would also fall.i'm not commenting on anybody being up-in-arms about this new law, just that there's going to be way more than a handful of kids getting paid.
Given the population, Jeff Jaggers stone squeezing skinning jeans would have made Jaggers a fortune off of Columbus sales alone.Some levity on a contentious issue. I'd buy AC picks!
this isn't about the economics of licensing, it's about recruiting and getting the kids to sign with your team. It's already happening all over the country, and has been for decades, just not legally. You're taking the wording too literally. nobody has a problem with the top 1% actually making some money after they've earned it via on-field performance in the NCAA. This is basically just a way to legalize the bag man industry, and that's where certain people have an issue with it.Well, it's not as if all this is immune to economics. Most pro athletes on a given pro team don't have endorsement deals, so I'm unclear why there would a gold rush to get at college student-athletes. Some top tier athletes, the names everyone already knows, sure. But for relatively unknown student athletes the economic incentive to use/license that student athlete's "name, likeness, or image" would also fall.
The law is literally only about licensing.this isn't about the economics of licensing, it's about recruiting and getting the kids to sign with your team. It's already happening all over the country, and has been for decades, just not legally. You're taking the wording too literally. nobody has a problem with the top 1% actually making some money after they've earned it via on-field performance in the NCAA. This is basically just a way to legalize the bag man industry, and that's where certain people have an issue with it.
Incrementalism is why people should not diet to lose weight. Why risk anorexia?For now....
Incrementalism in time turns every well intentioned idea to s$#@
Exactly. I thought this was about using someone's likeness on a game to make money then they would have to pay the athlete. I don't see companies running out to do that although I see the argument about why some corps would do something like that to recruit but then how would they benefit from that even if a kid is wearing nikes to play basketball he isn't getting paid unless the company is making money off how likenessThe law is literally only about licensing.
Exactly. I thought this was about using someone's likeness on a game to make money then they would have to pay the athlete. I don't see companies running out to do that although I see the argument about why some corps would do something like that to recruit but then how would they benefit from that even if a kid is wearing nikes to play basketball he isn't getting paid unless the company is making money off how likeness
Probably the worst part of this is allowing college players to hire agents -- possibly the sleaziest faction in sports.
Lots of college athletes gonna discover their "signing bonuses" were loans due at signing with interest, etc.
Either the bill was (at least partially) intended to transfer wealth from the poor to a rich and powerful special interest, or Sacramento yet again passed the Law of Unintended Consequences.
If it's taxable income, there is no limit. Or if there is, the legislature will fix that ASAP.I'm guessing the concern is that, if the head of a company is also a booster, he could find any excuse to use the likeness of a kid whose way he wishes to pay . . . so that his favorite team benefits. Personal profit in this case, is not the consideration.
I didn't take the time to read the article, though . . . not sure whether there is any sort of cap on what a kid can "earn" under this model?
If it's taxable income, there is no limit. Or if there is, the legislature will fix that ASAP.