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Contrary to President Donald Trump’s claim that Nike would get “killed” by its decision to sign an endorsement deal with former NFL player Colin Kaepernick, the sportswear giant appears to be thriving.
As CBS News reported Friday, Nike’s market value has surged by nearly $6 billion since the company unveiled Kaepernick ― who sparked controversy as the instigator of protests by NFL players against racism and police brutality ― as the star of a provocative ad campaign.
#WINNING!
Contrary to President Donald Trump’s claim that Nike would get “killed” by its decision to sign an endorsement deal with former NFL player Colin Kaepernick, the sportswear giant appears to be thriving.
As CBS News reported Friday, Nike’s market value has surged by nearly $6 billion since the company unveiled Kaepernick ― who sparked controversy as the instigator of protests by NFL players against racism and police brutality ― as the star of a provocative ad campaign.
#WINNING!
