The goldilocks "she"-conomy keeps booming — Axios
Women opened more new home services businesses than beauty businesses in 2023, according to Yelp's report released Wednesday.
The trend is more evidence that the "she-conomy" — economic growth attributed to women and marked by "Barbie," Beyoncé's Renaissance tour and Taylor Swift last year — continues to expand.
State of play: Women are opening more businesses traditionally dominated by men, such as plumbing and HVAC repair, new findings from Yelp reveal.
Listings within the home services category that were created by women grew 38% in 2023 from 2022, according to Yelp.
That rate was greater than the national average of 32%.
Zoom in: In Boston, general contractor businesses listed by women grew 500%.
Miami electrician and DC flooring listings started by women each saw 400% growth.
Listings for pressure washing in New York City, home organization in Charlotte and handyman services from women in Chicago all grew by more than 200%
when I was working years ago, there were no females on the sales force at my location but after 5 years it was run by a female with a mostly female staff.
