At the dinner table last night the topic of the Berkey Creamery came up. Everyone loves the ice cream, cheese, yogurt, coffee, breakfast sandwiches. The only drawback are the long lines during football weekends, arts fest, graduation. I was joking with my nephew about enrolling at Penn State when he’s older solely so he could design faster lines. My brother replied that the lines are accepted by design for marketing. Subliminally people will see the long lines for the delicious ice cream and don’t want to miss out. What say you?