He wanted to get James Franklin to say something so he could sensationalize it. I guarantee he was literally sent to try to make something out of this.
I don't envy Coach Franklin. He doesn't make decisions like if or when to honor a former coach or player, including Joe. I guarantee that he does not want to comment on Joe and I'll bet he's been told that he should not comment on him. It would only draw criticism no matter what he said. He did the right thing, which was to reiterated that he's already addressed Joe in his very first press conference when he was hired and that he's here to prepare his team for the next game, and that's it.