Let's give an example, assuming Iowa has a big old nothing burger at 141 this year instead of Real Woods, they are in 5th place at NCAAs this year all else equal and they aren't even bringing home a trophy. They also lose their finalist streak and thus look awful with no representation on national TV on Saturday night. You can argue that would MAJORLY set their program back. So whatever Woods is getting, you can argue it's money well spent.
Now USC ... they allegedly spent 1M on Jordan Addison, which seems like money well spent! Best WR in college football. AWESOME. We would be stoked if we got the best any weight in NCAA wrestling. What did it do for them? To be honest, not much at all. They still don't have guys who can tackle and thus ended without a PAC 12 championship even and lost to Tulane in the Cotton Bowl.