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OT - Buying a New Truck

SnyderCountyLion

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Aug 30, 2014
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This is a way off topic thread but I need some help. I am going to buy a new truck within the next couple of days/weeks. I haven't purchased a new car in over 20 years.

The first truck is the 2017 Ram Big Horn Quad Cab that has a sticker price of $46,500.

The second truck is the 2017 Ram Express Quad Cab that has a sticker price of $42,000.

I know that I qualify for $6,500 in rebates on both trucks so let's concentrate on the sticker price. How much should I expect dealers to reduce the sticker prices on each truck before the rebates?
 
Nothing. In my experience, when the heavy rebates are involved, they typically won't discount anything beyond the rebates themselves. They take the rebate numbers off the MSRP.
 
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Have you been to the Kelley Blue Book website? Use the tool that prices out new vehicles, and it will give a fair market price for th vehicle in your geographic area. I'd use that as the starting point.
 
Also check out trucar.com....You can build to your specs and get certified pricing from several dealers.
 
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I have a 2016 Ram quad cab....I have really enjoyed it. Smooth ride. Trucks generally don't go much lower...I would shop around but the dealers don't come down a lot on truck in my experience like they might on a sedan.
 
The rebates come from the manufacturer, not the dealer. Don't let them affect your deal at all. The dealer isn't giving you anything or losing any profit with those.

Ask for the dealer invoice. Find out what they paid for the truck. No dealer invoice, no deal. You want to work with people who will be straight with you. Playing "hide the invoice" is cause to take your business elsewhere.

Offer profit above what they paid for the truck. Maybe $600-800 for a rig like that.

Do not pay for trim packages. Nonsense.

I just bought a brand new truck from Berlin City in New Hampshire. I paid under 25k. They paid the state sales tax and delivered it to my door for $150. Signed papers in my driveway.
 
When it comes to trucks, go Ford or go home.

2017-ford-f-150-raptor-photos-and-info-news-car-and-driver-photo-654990-s-450x274.jpg
 
We just bought a new SUV 2 months ago. We used carjojo.com and it worked out great.
 
This is a way off topic thread but I need some help. I am going to buy a new truck within the next couple of days/weeks. I haven't purchased a new car in over 20 years.

The first truck is the 2017 Ram Big Horn Quad Cab that has a sticker price of $46,500.

The second truck is the 2017 Ram Express Quad Cab that has a sticker price of $42,000.

I know that I qualify for $6,500 in rebates on both trucks so let's concentrate on the sticker price. How much should I expect dealers to reduce the sticker prices on each truck before the rebates?
Don't buy the Ram;). The one thing I know that Rams are best in class is in Rust. Nothing rusts like a Ram.
Good Luck!
 
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This is a way off topic thread but I need some help. I am going to buy a new truck within the next couple of days/weeks. I haven't purchased a new car in over 20 years.

The first truck is the 2017 Ram Big Horn Quad Cab that has a sticker price of $46,500.

The second truck is the 2017 Ram Express Quad Cab that has a sticker price of $42,000.

I know that I qualify for $6,500 in rebates on both trucks so let's concentrate on the sticker price. How much should I expect dealers to reduce the sticker prices on each truck before the rebates?
You may want to look at true care too to see what people in your area are paying for the cars.
 
This is a way off topic thread but I need some help. I am going to buy a new truck within the next couple of days/weeks. I haven't purchased a new car in over 20 years.

The first truck is the 2017 Ram Big Horn Quad Cab that has a sticker price of $46,500.

The second truck is the 2017 Ram Express Quad Cab that has a sticker price of $42,000.

I know that I qualify for $6,500 in rebates on both trucks so let's concentrate on the sticker price. How much should I expect dealers to reduce the sticker prices on each truck before the rebates?

While I can't answer your direct question what I can warn you about are the things they will add in.

They will undoubtedly try to sell you some sort of extended warranty. And even if you say no, many dealerships will try to stick it in so check your docs when you get home.

Your interest rate (not sure if you're financing) is, for them, like putting money in their pocket for every and any way they can bump the rate up. Figure out the rate going in and wait for them to try to manipulate it and decline.

Do not buy any of the dealer additions. Bedliner or tinting or whatever without knowing the price before hand.

LdN
 
Don't buy the Ram;). The one thing I know that Rams are best in class is in Rust. Nothing rusts like a Ram.
Good Luck!

Creek Side: I will agree with you on this topic. We have 4 Veterinarians in our practice and we are on the road most all the time. The guy with the Dodge Ram is the only one with "rust issues". NOTE: we are in Iowa with snow, ice and salt is used on the roads. They might be better in a mild climate.
 
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Anybody ever use Costco to be purchase a car? I have heard good things. People I know have used them and had good response and Costco purchasing power it is becoming quite a popular way to do purchase cars now.

I did in 2013 on a Chevy truck, worked well. I got supplier pricing and a $600 cash card. Costco just announced their holiday promotion (on GM vehicles only) and they're giving you a $700 Costco cash card if you have an executive membership.
 
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I casually follow cars and light-duty truck markets and everything I've read over the past several years is that, among the big3, Ram is more-willing to work with shoppers .... GM has been obstinate (until very recently) and generally resisted offering incentives on their cash cow Silverados.... and they have taken repeated kicks to the proverbial market-share-groin ... Ram typically is prepared to wheel-n-deal... just make it perfectly clear to them you are cross-shopping Ford and GM so they will court you
 
Anybody ever use Costco to be purchase a car? I have heard good things. People I know have used them and had good response and Costco purchasing power it is becoming quite a popular way to do purchase cars now.
Costco works with local dealers, and sets up what the dealer considers a fair discount with a no haggle price. Good if you don't like to haggle, bad if you beat them up for the last dollar and the last Twixt in the vending machine.
 
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The rebates come from the manufacturer, not the dealer. Don't let them affect your deal at all. The dealer isn't giving you anything or losing any profit with those.

Ask for the dealer invoice. Find out what they paid for the truck. No dealer invoice, no deal. You want to work with people who will be straight with you. Playing "hide the invoice" is cause to take your business elsewhere.

Offer profit above what they paid for the truck. Maybe $600-800 for a rig like that.

Do not pay for trim packages. Nonsense.

I just bought a brand new truck from Berlin City in New Hampshire. I paid under 25k. They paid the state sales tax and delivered it to my door for $150. Signed papers in my driveway.

Ok so I spent my life in the auto business on the manufacturer side.hftb is correct on rebates they come from manufacturer. I have been retired a couple years and haven't seen the "don't discount truck" phenomena. I would say you should expect to get 6-8% additional discount from MSRP. BTW it is true they will "deal" more at the end of the month so if you can wait it might be worth it and the large high volume dealers often have a lower average margin so all others being equal the large dealer will give you a better deal than the small one.

If they show you the invoice great and 2-3% over invoice is a good deal.

As an aside and to defend my dealer brethren I always find it interesting that people say "if you don't show me the invoice I am walking." Can you imagine if I walked into Best Buy or Home Depot to buy a refrigerator and said show me the invoice or i am walking. In fact are there any retailer's of any products that show you the invoice?
The other thing is hftb's willingness to allow a $600-$800 profit on a $46,000 dollar purchase. Back to the Home Depot example if you bought a $4,000 refrigerator I would bet Home Depot made $600-$800.
Car dealers have certainly earned their less than stellar reputation but the public's demands have often facilitated those behaviors.
 
When it comes to trucks, go Ford or go home.

2017-ford-f-150-raptor-photos-and-info-news-car-and-driver-photo-654990-s-450x274.jpg
I am a big-time Chevy guy. However - my new company vehicle is a 2016 F150. I LOVE it, even though it's the bottom-end XL version. Nice ride, great motor. I have the rubber floors which is the only way to go - so easy to keep clean.

Ford has been #1 in trucks for a long time. There has to be a reason why.
 
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Ok so I spent my life in the auto business on the manufacturer side.hftb is correct on rebates they come from manufacturer. I have been retired a couple years and haven't seen the "don't discount truck" phenomena. I would say you should expect to get 6-8% additional discount from MSRP. BTW it is true they will "deal" more at the end of the month so if you can wait it might be worth it and the large high volume dealers often have a lower average margin so all others being equal the large dealer will give you a better deal than the small one.

If they show you the invoice great and 2-3% over invoice is a good deal.

As an aside and to defend my dealer brethren I always find it interesting that people say "if you don't show me the invoice I am walking." Can you imagine if I walked into Best Buy or Home Depot to buy a refrigerator and said show me the invoice or i am walking. In fact are there any retailer's of any products that show you the invoice?
The other thing is hftb's willingness to allow a $600-$800 profit on a $46,000 dollar purchase. Back to the Home Depot example if you bought a $4,000 refrigerator I would bet Home Depot made $600-$800.
Car dealers have certainly earned their less than stellar reputation but the public's demands have often facilitated those behaviors.

If you believe Home Depot is making $600-800 on a $4,000 refrigerator, then you don't have a deep understanding of retail consumer packaged goods and durable goods... likewise I question your candidness as a mfr rep if you are trying to convince me that the dealer is really banking $600-$800 on a $46k Titanium Special Tough-Guy Edition Grocerygetter Pedestrian-Mutilator F-250 ... yeah - that's likely the holdback - but that's not exactly the lone revenue-stream in the new car business if ya know whuddeyemean...
 
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Creek Side: I will agree with you on this topic. We have 4 Veterinarians in our practice and we are on the road most all the time. The guy with the Dodge Ram is the only one with "rust issues". NOTE: we are in Iowa with snow, ice and salt is used on the roads. They might be better in a mild climate.
My wife and I had Dodge vehicles a few years ago. She had a 2009 Durango that the driver side door was rusting on by 2011. DODGE covered it and had "fixed" at a dealership. Within 6 months of that repair a different spot inside the door at the bottom started rusting. They also covered that repair. As soon as we got it back, we got rid of it.
I had a Ram that was 10 years old. Garage kept, low mileage, barely driven and always kept clean. It started to rust on the fender well. Got rid of it as soon as I found it.
 
Where I live there is a dealer sells both Ford and Dodge. When I was looking for a new vehicle a few years ago I test drove multiple model Explorers and Durangos. I went with the Durango because it was more comfortable, got better gas mileage, and cost less. I wasn't sure if I wanted an SUV for FST so I also test drove different F150s and RAM 1500s. Again I found the RAMs to have firmer, more comfortable seats and more leg room in the back (I'm 6ft+ so I test fit back seats as well incase I have a larger friend who wants to tag along). I also prefer the styling of the RAM over the F150 - and you can't beat a steal bed box with a Rhino Liner! No matter what Ford tells you about aluminum. I've had my Durango for 3+ years and I don't have rust issues that some older models do.
 
As a proud owner of a full size truck, I can back into a spot a hell of a lot faster and more effectively than most people can pull their dinky cars forward into a spot.
Then you're more skilled than seemingly everyone here in the Austin area with a big-ass truck. You can time these clowns with a sundial. That and easing their rugged trucks over tiny speed bumps
 
IMHO-Wouldn't buy new. Two months ago went through this exercise...bought a CPO 2016 F150 PLATINUM loaded w/Tow Package. $46K with 10K miles....saved $$$$$...I would look for similar unless you cant find a specific feature via CPO....you could get similar deal for substantially less..JMHO
 
Nothing. In my experience, when the heavy rebates are involved, they typically won't discount anything beyond the rebates themselves. They take the rebate numbers off the MSRP.

My experience is just the opposite. The rebates had virtually nothing to do with the deal I negotiated with the dealer, off the sticker price.
 
If you believe Home Depot is making $600-800 on a $4,000 refrigerator, then you don't have a deep understanding of retail consumer packaged goods and durable goods... likewise I question your candidness as a mfr rep if you are trying to convince me that the dealer is really banking $600-$800 on a $46k Titanium Special Tough-Guy Edition Grocerygetter Pedestrian-Mutilator F-250 ... yeah - that's likely the holdback - but that's absolutely the lone revenue-stream in the new car business...

Well I was just guessing on Home Depot but I will stand by my guess. Regarding the $600-$800 I was responding to the poster that said $600-$800 would be a fair deal.
 
This is a way off topic thread but I need some help. I am going to buy a new truck within the next couple of days/weeks. I haven't purchased a new car in over 20 years.

The first truck is the 2017 Ram Big Horn Quad Cab that has a sticker price of $46,500.

The second truck is the 2017 Ram Express Quad Cab that has a sticker price of $42,000.

I know that I qualify for $6,500 in rebates on both trucks so let's concentrate on the sticker price. How much should I expect dealers to reduce the sticker prices on each truck before the rebates?

Just curious, do you need a truck for work (or for towing a boat or trailer) or do you just "like" trucks?

I'm always flabbergasted by people who choose to own trucks when they don't really need to own a truck.
 
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Yes you can expect a price reduction on a 2017 truck. The 2018 is out and on sale and dealers want to deplete inventory of last year models. I suggest you wait a month or 2 before3 buying. Will be harder to find exactly what you want in color/options but worth the wait as the price comes down every week or so. I bought in December (ford 150 king ranch) and price was $12K off sticker. I recommend you check out the ford truck but if you're willing to settle for a wantabe - good luck to you.
 
Thanks guys. I need a truck for towing a camper and around our family farm. Considered lightly used but with the way they hold value and the amount of rebates available a 2014 with 20 thousand miles is basically the same price as a new 2017.
 
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Just curious, do you need a truck for work (or for towing a boat or trailer) or do you just "like" trucks?

I'm always flabbergasted by people who choose to own trucks when they don't really need to own a truck.
BOAT and I got the Platinum cause its like a luxury sedan when I am conducting business.---thus dual purpose.
 
Where I live there is a dealer sells both Ford and Dodge. When I was looking for a new vehicle a few years ago I test drove multiple model Explorers and Durangos. I went with the Durango because it was more comfortable, got better gas mileage, and cost less. I wasn't sure if I wanted an SUV for FST so I also test drove different F150s and RAM 1500s. Again I found the RAMs to have firmer, more comfortable seats and more leg room in the back (I'm 6ft+ so I test fit back seats as well incase I have a larger friend who wants to tag along). I also prefer the styling of the RAM over the F150 - and you can't beat a steal bed box with a Rhino Liner! No matter what Ford tells you about aluminum. I've had my Durango for 3+ years and I don't have rust issues that some older models do.
If you drove a Ram with more leg room in the back, than the F-150 you weren't driving comparable models.
 
So I just researched appliance margins. One article suggested 15-20a
If you believe Home Depot is making $600-800 on a $4,000 refrigerator, then you don't have a deep understanding of retail consumer packaged goods and durable goods... likewise I question your candidness as a mfr rep if you are trying to convince me that the dealer is really banking $600-$800 on a $46k Titanium Special Tough-Guy Edition Grocerygetter Pedestrian-Mutilator F-250 ... yeah - that's likely the holdback - but that's not exactly the lone revenue-stream in the new car business if ya know whuddeyemean...
so just to close the loop I looked up margins for appliances and Ivfound one reference of 15% and Lowe's who is 2nd largest seller was 10-14%. SovI was a little high but not much
Dealers make tons of money from multiple rev streams. I was just commenting that if the public wants to "see the invoice" and only wants to allow less than 2% over invoice that fosters much of dealer behavior.
 
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