link
This is the flip side of the struggles of ESPN. Netflix can now spend $6 BILLION a year for content so they can afford more and more high quality original productions like "The Crown."
This is now probably an unstoppable virtuous cycle. Netflix and Amazon how have so much money, they can actually outspend the broadcast networks and get some of the best production companies. And a lot of the content producers would rather work for Netflix/Amazon anyway because they get more freedom to do what they want without worrying about week-to-week ratings.
I know our household is typical -- more eyeballs are spending more time streaming Netflix and Amazon, and that means less time available for conventional networks and cable. And once you get used to watching commercial free -- I don't know how you ever go back to 6 minutes of commercials every half hour. Painful!
It is really telling that Comcast just 3 years ago was trying to sabotage Netflix by throttling bandwidth. Now Comcast is building Netflix streaming into its cable box in hopes of holding on to Netflix viewers and discouraging them from viewing Netflix through a Roku or other non-Comcast devices.
Just as an observer of all this, it is fun to watch a paradigm shift happen so fast. It's been two years since HBO realized they could make more money divorcing themselves from cable and selling a stand-alone streaming service. ESPN may move to do the same thing as soon as their contracts allow, because it would be a way to recapture some of the viewers they are now losing.
And BTN can't be far behind. It's just a question of how long the BTN contracts are with cable systems and partners and whether partners are amenable to changing their arrangements. It might be 2 years away, it might be 5-7 years away, but standalone BTN streaming is coming.
What's been surprising to me is the quality of the Netflix/Amazon productions. Their ratio of hits to duds is really quite high. Right now they are BOTH beating HBO at its own game. HBO has made a lot of bad choices, and when Game of Thrones finishes, HBO will lose millions of subscribers because they haven't been able to develop hit content (Westworld wasn't a complete bust but it was certainly not what they were hoping for).
This is the flip side of the struggles of ESPN. Netflix can now spend $6 BILLION a year for content so they can afford more and more high quality original productions like "The Crown."
This is now probably an unstoppable virtuous cycle. Netflix and Amazon how have so much money, they can actually outspend the broadcast networks and get some of the best production companies. And a lot of the content producers would rather work for Netflix/Amazon anyway because they get more freedom to do what they want without worrying about week-to-week ratings.
I know our household is typical -- more eyeballs are spending more time streaming Netflix and Amazon, and that means less time available for conventional networks and cable. And once you get used to watching commercial free -- I don't know how you ever go back to 6 minutes of commercials every half hour. Painful!
It is really telling that Comcast just 3 years ago was trying to sabotage Netflix by throttling bandwidth. Now Comcast is building Netflix streaming into its cable box in hopes of holding on to Netflix viewers and discouraging them from viewing Netflix through a Roku or other non-Comcast devices.
Just as an observer of all this, it is fun to watch a paradigm shift happen so fast. It's been two years since HBO realized they could make more money divorcing themselves from cable and selling a stand-alone streaming service. ESPN may move to do the same thing as soon as their contracts allow, because it would be a way to recapture some of the viewers they are now losing.
And BTN can't be far behind. It's just a question of how long the BTN contracts are with cable systems and partners and whether partners are amenable to changing their arrangements. It might be 2 years away, it might be 5-7 years away, but standalone BTN streaming is coming.
What's been surprising to me is the quality of the Netflix/Amazon productions. Their ratio of hits to duds is really quite high. Right now they are BOTH beating HBO at its own game. HBO has made a lot of bad choices, and when Game of Thrones finishes, HBO will lose millions of subscribers because they haven't been able to develop hit content (Westworld wasn't a complete bust but it was certainly not what they were hoping for).