ADVERTISEMENT

Where does the money come for Udub and the Ducks?

RCS-PSU70

Well-Known Member
Gold Member
Mar 16, 2004
1,568
637
1
Huntington Beach, CA
I know noth teams are supposedly getting reduced shares but where does this come from? Are the TV partners willing to pay more? Is PSU willing to give up $4 million so these other schools could join the league? ( I don't think so).
 
I don't think Nebraska got a full share until after a few years. I seem to remember Maryland and Rutgers got better deals.
 
I don't think Nebraska got a full share until after a few years. I seem to remember Maryland and Rutgers got better deals.

Rutgers still isn’t getting a full share due to paying off advances the big ten gave them when they joined.
 
  • Like
Reactions: 91Joe95
It’s not clear if there are “escalators” built into the current contracts that will pay out more money for the extra content versus the conference being able to sell off the additional content separately. Given that the networks involved in the current Big Ten TV deals don’t have a lot more space for additional games, it seems the Big Ten is going to need to sell off an additional package for more money.
 
It’s not clear if there are “escalators” built into the current contracts that will pay out more money for the extra content versus the conference being able to sell off the additional content separately. Given that the networks involved in the current Big Ten TV deals don’t have a lot more space for additional games, it seems the Big Ten is going to need to sell off an additional package for more money.
Prime time west coast games and Fri night games are opportinities for additional content/games. This results in more advertising time meaning more money from advertisers leading to more money to media networks who in turn increase the money paid to the B10 in a revised media deal.
 
Prime time west coast games and Fri night games are opportinities for additional content/games. This results in more advertising time meaning more money from advertisers leading to more money to media networks who in turn increase the money paid to the B10 in a revised media deal.
I don’t think there is much of any will among Big 10 teams to have more games on non-Saturdays or “after dark” games. I think maybe you might sell a small package of “after dark” games (whether on FS1 or with a new partner like ESPN) but they could only probably do about 4-6 a year (not every week).

I think extra inventory would probably have to go to Peacock (with more payout) unless they get another network involved or an existing partner adds another channel (USA or Paramount, etc) that isn’t already planned for the Big Ten. Or they create a BTN2 (a proper second channel, not just overflow).

Other wild guess: ESPN would probably jump all over getting Big Ten content exclusively for ESPN+, even if it’s the last pick games each week.
 
  • Like
Reactions: Sullivan
As an aside, I think the bigger question/issue is where do all the extra basketball games go? They really need another home for them.
 
Make sure to have a decent Northwest and LA market games at 10:30 and have the away Westcoast teams playing at 3:30 to get eyes on TVs earlier in new markets.

Will they have west coast teams play big noon games? Seems harsh, but the network might want a USC - OSU game in their slot.
 
I don’t think there is much of any will among Big 10 teams to have more games on non-Saturdays or “after dark” games. I think maybe you might sell a small package of “after dark” games (whether on FS1 or with a new partner like ESPN) but they could only probably do about 4-6 a year (not every week).

I think extra inventory would probably have to go to Peacock (with more payout) unless they get another network involved or an existing partner adds another channel (USA or Paramount, etc) that isn’t already planned for the Big Ten. Or they create a BTN2 (a proper second channel, not just overflow).

Other wild guess: ESPN would probably jump all over getting Big Ten content exclusively for ESPN+, even if it’s the last pick games each week.
ESPN might jump back in the mix, probably via streaming as you suggest. But maybe they swoop in and take the B10 after dark programming time slot? There would be no competition from the SEC or ACC. Not sure of any conflicts with their B12 deal but probably could navigate around that.

Fox streaming options?

I don't think BTN 2 is a real probability because the content is already really weak in the spring summer but who knows.

Will the current 16 schools take a reduced payout now or can the B10 get more money with the current deal? More inventory and better overall quality of inventory so I would think that raises the media value.
 
Lots of speculation here. But I'd be very surprised if the B10 hadn't long ago negotiated what adding particular teams would do to their TV contract. In pretty much all B10 sports. I have doubts about the B10's thinking on more common sense issues, but when it comes to money there would be no reason to recruit new teams or even talk to new teams that the B10 didn't already know the $$ they would be worth to the league.
 
  • Like
Reactions: drock1971
ESPN might jump back in the mix, probably via streaming as you suggest. But maybe they swoop in and take the B10 after dark programming time slot? There would be no competition from the SEC or ACC. Not sure of any conflicts with their B12 deal but probably could navigate around that.

The Big Ten can't provide a season long "after dark" deal (not enough teams on the west coast) but I personally could see a deal with ESPN featuring 4-6 "after dark" football games at 10-10:30 PM ET plus another 10 or so games during the day. Then maybe 30 or so basketball games. All these games would come after the network and FS1 picks (so maybe the 5 or 6th game each week) so nothing special but I think that could be worth enough to cover Washington and Oregon's admittance.

As far as I know, there is no exclusive window for cable games (or Peacock) unlike the network games, so there's no reason ESPN couldn't overlap windows for Big Ten games with FS1 or BTN.
 
  • Like
Reactions: ryoder1
The Big Ten can't provide a season long "after dark" deal (not enough teams on the west coast) but I personally could see a deal with ESPN featuring 4-6 "after dark" football games at 10-10:30 PM ET plus another 10 or so games during the day. Then maybe 30 or so basketball games. All these games would come after the network and FS1 picks (so maybe the 5 or 6th game each week) so nothing special but I think that could be worth enough to cover Washington and Oregon's admittance.

As far as I know, there is no exclusive window for cable games (or Peacock) unlike the network games, so there's no reason ESPN couldn't overlap windows for Big Ten games with FS1 or BTN.
Espn owns the SEC & ACC. FOX/CBS/NBC own the B2G for 7 years.
 
Espn owns the SEC & ACC. FOX/CBS/NBC own the B2G for 7 years.
Um, okay. What does that have to do with what I said? The Big Ten now has additional inventory that they can offer to additional bidders; this could include selling a package to ESPN.
 
it seems the Big Ten is going to need to sell off an additional package for more money.
What about BTN coverage. It started out we were 1 of 11 teams. Now it's 1 in 18. Will the BTN have 2 channels?
 
What about BTN coverage. It started out we were 1 of 11 teams. Now it's 1 in 18. Will the BTN have 2 channels?
Right. Extra games have to go somewhere and there’s only so many windows on the BTN. They have the overflow channels used for football but those are suboptimal. And they aren’t used for hoops which needs more broadcasting space.

The existing partners can’t add too much more with the existing channels (except Peacock) so either more channels get involved from them (eg USA, Paramount, CBS Sports, FS2) or you need to sell a package to a new partner (eg ESPN, TNT/TBS)
 
Lots of speculation here. But I'd be very surprised if the B10 hadn't long ago negotiated what adding particular teams would do to their TV contract. In pretty much all B10 sports. I have doubts about the B10's thinking on more common sense issues, but when it comes to money there would be no reason to recruit new teams or even talk to new teams that the B10 didn't already know the $$ they would be worth to the league.
Giving Warren a lot of credit here. Didn’t he already screw up the negotiations of the original deal? And now we are assuming he could negotiate a second deal properly
 
Giving Warren a lot of credit here. Didn’t he already screw up the negotiations of the original deal? And now we are assuming he could negotiate a second deal properly
Fair...but I would hope he wasn't that stupid. Should have been common sense to discuss the impact of additional programs. Should have...so yeah maybe you're right.
 
ADVERTISEMENT
ADVERTISEMENT