While CNN is reporting how a WH staffer allegedly said something not nice, important news is happening.
The Associated Press said Tuesday that it will begin conducting an elaborate election voter survey designed to replace the traditional in-person exit poll, which has been criticized in recent years for inaccuracy and failing to keep up with changes in how Americans vote.
AP is convinced that science is on its side. Still, it’s a bold and potentially risky move for the news cooperative, which counts political coverage as a strong suit and which has, until recently, pooled resources with ABC, CBS, NBC, CNN and Fox News to conduct exit polling in major elections.
The new AP VoteCast service, developed with NORC at the University of Chicago, uses a combination of online and telephone surveys conducted four days before Election Day and through the close of polls. In all, AP expects to conduct more than 85,000 interviews with voters for this year’s midterm election survey, said David Scott, the AP’s deputy managing editor for operations. That’s far more than the roughly 19,400 conducted by the exit poll in 2014, Scott said, allowing for a deeper and more accurate understanding of the electorate.
The poll’s methodology allows for results from every state holding a statewide election, Scott said, as well as details about the opinions of registered voters who elect not to cast a ballot. AP’s approach will deliver to customers more reliable information on what drives the choices of different segments of the electorate than is available from traditional exit polls, Scott said.
Unlike the exit poll, VoteCast won’t use people with clipboards seeking to buttonhole voters after they leave polling places, an approach AP argues is no longer appropriate in an era when 40 percent of the electorate votes early, absentee or by mail. That percentage is growing in every election, Buzbee said.
https://apnews.com/e1ec186fc3634276ba8ad77c490cafc1
The Associated Press said Tuesday that it will begin conducting an elaborate election voter survey designed to replace the traditional in-person exit poll, which has been criticized in recent years for inaccuracy and failing to keep up with changes in how Americans vote.
AP is convinced that science is on its side. Still, it’s a bold and potentially risky move for the news cooperative, which counts political coverage as a strong suit and which has, until recently, pooled resources with ABC, CBS, NBC, CNN and Fox News to conduct exit polling in major elections.
The new AP VoteCast service, developed with NORC at the University of Chicago, uses a combination of online and telephone surveys conducted four days before Election Day and through the close of polls. In all, AP expects to conduct more than 85,000 interviews with voters for this year’s midterm election survey, said David Scott, the AP’s deputy managing editor for operations. That’s far more than the roughly 19,400 conducted by the exit poll in 2014, Scott said, allowing for a deeper and more accurate understanding of the electorate.
The poll’s methodology allows for results from every state holding a statewide election, Scott said, as well as details about the opinions of registered voters who elect not to cast a ballot. AP’s approach will deliver to customers more reliable information on what drives the choices of different segments of the electorate than is available from traditional exit polls, Scott said.
Unlike the exit poll, VoteCast won’t use people with clipboards seeking to buttonhole voters after they leave polling places, an approach AP argues is no longer appropriate in an era when 40 percent of the electorate votes early, absentee or by mail. That percentage is growing in every election, Buzbee said.
https://apnews.com/e1ec186fc3634276ba8ad77c490cafc1
