Details about new strategy from sympathetic NBC News
With President Joe Biden rounding out his first year in office amid a sinking approval rating and multiple setbacks to his agenda, the White House is planning a new communications strategy, senior administration officials say.
Biden’s reset plan, senior administration officials said, is to make his conversations with members of Congress less of a public priority and to emphasize spending more time communicating directly with Americans. The officials said that the White House will continue negotiations with Congress over Biden’s legislative priorities but that it would stop releasing details of the talks to the public.
“There is a recognition that we need to change that dynamic,” a senior administration official said, adding that Biden has told aides and lawmakers that he intends to make the shift.
Part of the goal is to shed the growing image that Biden is approaching the presidency like a member of the Senate, where he spent more than three decades. “He’s mindful that he doesn’t want to send the message that his role is to be legislator-in-chief,” another senior administration official said.
Biden’s advisers are looking at a variety of ways for him to engage more with Americans, officials said, but there is no agreement yet about what the alternatives might entail. And while there is unity among advisers about having Biden “talk to more people directly,” another official said, there is no agreement about whether the effort will work.
www.nbcnews.com
With President Joe Biden rounding out his first year in office amid a sinking approval rating and multiple setbacks to his agenda, the White House is planning a new communications strategy, senior administration officials say.
Biden’s reset plan, senior administration officials said, is to make his conversations with members of Congress less of a public priority and to emphasize spending more time communicating directly with Americans. The officials said that the White House will continue negotiations with Congress over Biden’s legislative priorities but that it would stop releasing details of the talks to the public.
“There is a recognition that we need to change that dynamic,” a senior administration official said, adding that Biden has told aides and lawmakers that he intends to make the shift.
Part of the goal is to shed the growing image that Biden is approaching the presidency like a member of the Senate, where he spent more than three decades. “He’s mindful that he doesn’t want to send the message that his role is to be legislator-in-chief,” another senior administration official said.
Biden’s advisers are looking at a variety of ways for him to engage more with Americans, officials said, but there is no agreement yet about what the alternatives might entail. And while there is unity among advisers about having Biden “talk to more people directly,” another official said, there is no agreement about whether the effort will work.
White House plots public reset as Biden's agenda flails
The president’s advisers are looking at a variety of ways for him to engage more with Americans, officials said.
www.nbcnews.com
