They will generally be fine. Certainly some dealers will get hurt but if you look at the US auto industry as 1 large dealer the total volume is still in the range that allows dealers to be profitable. Dealers are quite good at doing 4 things to regulate their profits.will they wing it fine on used and service?
On the expense side
. they experience lower carrying costs [floor plan expense]
. lower advertising and marketing costs
. reduced payroll expense [most auto sales pay heavily commission so no sale = no expense
On the revenue side they increase their gross profit per sale. Many folks might be surprised at low gross profit per vehicle actually is. Quick example below
Average mth 50 sales
GP per unit. $3,500
Total GP $175,000
Today [Ex] 35 sales [30% drop in volume which is much larger than we are experiencing]
GP per unit. $5000 [seems like a large increase in GP but on a $35,000 vehicle that is only raising the price from $35,000 to $36,500]
Total GP $175,000
then add in lower marketing and floor plan expense and it works out fine]
The high line Asian makes have self imposed this for years [Lexus being. best example]
Now if the trend continued for years [5+] the number of cars coming into the shop decreases and causes problem but not for something like this.
It is all about demand not supply. When dealers get in trouble is when their lots are loaded and a sudden slowing of demand occurs. [see 2008 crisis]. So in the example above picture a lot full of cars and demand drops from 50 to 35 as above
.you're carrying costs don't drop because you have a lot full of cars, you're advertising either holds or increases as you try to spur sales, and you're GP per vehicle actually drops as you try to "unload" inventory to match the market demand.