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ESPN $5.6b Debacle: Football Semifinal Ratings down 32% from 2014
The Associated Press
by JOHN PUDNER
2 Jan 2017Auburn, AL
The $5.6 billion New Year’s Eve nightmare continued for ESPN, with Saturday’s games averaging only a 10.4 rating, down 32 percent from the 15.4 rating just two years ago.
The Sporting News tried to put the best face on the debacle, noting it was not quite as bad as the 9.8 in 2015, which was a 36 percent drop from 2014.
ESPN can now only hope the title game next week between Alabama and Clemson goes better than when the same two teams met last year (see Breitbart Sports story, “‘Embarrassing’ for ESPN: More Watch Basketball Title Than Football Championship”).
The unheard of event of more Americans watching a basketball game than a football game cast wide concern of the $5.6 billion in a 12-year deal ESPN penned for the College Football Playoffs. Last year the Sporting News reported ESPN might need to repay $20 million to advertisers due to the low ratings.
http://www.breitbart.com/sports/2017/01/02/espn-5-6b-debacle-football-semifinal-ratings-32-2014/
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The Associated Press
by JOHN PUDNER
2 Jan 2017Auburn, AL
The $5.6 billion New Year’s Eve nightmare continued for ESPN, with Saturday’s games averaging only a 10.4 rating, down 32 percent from the 15.4 rating just two years ago.
The Sporting News tried to put the best face on the debacle, noting it was not quite as bad as the 9.8 in 2015, which was a 36 percent drop from 2014.
ESPN can now only hope the title game next week between Alabama and Clemson goes better than when the same two teams met last year (see Breitbart Sports story, “‘Embarrassing’ for ESPN: More Watch Basketball Title Than Football Championship”).
The unheard of event of more Americans watching a basketball game than a football game cast wide concern of the $5.6 billion in a 12-year deal ESPN penned for the College Football Playoffs. Last year the Sporting News reported ESPN might need to repay $20 million to advertisers due to the low ratings.
http://www.breitbart.com/sports/2017/01/02/espn-5-6b-debacle-football-semifinal-ratings-32-2014/