I agree and it is all about recruiting. What if every Big 10 team except Penn State always lost every bowl game they played in? The Big 10 would be quickly known as a cupcake conference and recruits would shun all Big 10 teams. Penn State needs to be known as a team that plays in a top ranked conference. Recruits don't want to play in a cupcake conference. Take a look at Narduzzi's recruits. Is that what we want? I don't think so. I root for all Big 10 teams to win their bowl games so that CJF has the best chance at great recruits.
Take a look ate Clemson's recruits. Pitt's problem has more to do with their coach being an unlikable schmuck.