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anon_xdc8rmuek44eq
Guest
The use of data from social media by businesses or political candidates is nothing new. Political consulting firms have ways of tracking your cookies to see what articles you read and what websites you open. Businesses use this data to know who to market to and how. Penn State has a Soda curriculum - Social Data Analytics to train students to work in this field. The bottom line is that anytime you go online you leave a footprint and that data is available to those who know how to mine it.
The big issue is consent IMO - a lot of people don’t realize that when they sign up for a seemingly innocuous personality test app, their personal data will be mined and used in ways they had no idea existed.