So I'd be willing to bet the Nittany Lion being included in this commercial has a lot to do with former Nittany Lion Bill Emerson being named
CEO of Quicken Loans in February of 2017. My company falls under the Quicken Loans Family of Companys (QLFC) so I've actually had the opportunity interact with Bill & Dan Gilbert when he spoke at "JumpStart" which is a new hire orientation that includes all the QLFC companies new hires' gathered in Detroit for a day long seminar.
It's ALL about "taking care of the little things, so the big things take care of themselves." & "Believing deep down inside yourself that you're destined to do great things." etc etc.. I took some notes while I was there, and it's incredible how much of it falls into "The Grand Experiment".
Emerson does a large portion of the culture piece at JumpStart, which in itself is pretty awesome considering all he has on his plate, and during the one I attended in the Spring of 2017, Dan Gilbert, (founder of Quicken Loans) called out Joe Paterno and Bill Emerson for winning the college football national title in '82. Couldn't help but tweet at them both, to which they both liked it. Which I thought was pretty cool.
Anyways when I heard Quicken Loans was investing heavily in their 2016-2017 marketing campaigns for Rocket Mortgage, and Rocket Loans... I wasn't surprised to see the Nittany Lion included when he had been left out in other commercials that were similar. I'd bet the farm that this happened because of a direct request from Bill himself. He's a proud Penn Stater through and through... which might be why Dan Gilbert called out JoePa in March of this year. (probably when they were shooting those commercials)
Anyone else know of anything about Bill Emerson? Id love to hear others experience with him if they've crossed paths.