Because you deserve better I’m sure.If you're happy with 9/10 win seasons and never winning the big game, then Franklin is your guy for the next 8 years.
I'm really not for starting fresh and have no idea who would replace him, but his tenure will continue to welcome to permanent above average, but non-championship seasons for the duration of his contract.
As long as fans are comfortable with a second-tier team year after year, then keep the guy, but I'd like to witness one more national championship in my lifetime.