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How Michael Moore Lost His Audience

gjbankos

Well-Known Member
Jan 16, 2006
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The films of Michael Moore have been faltering at the box office for several years now. This weekend, though, the lackluster performance of his latest truth-to-power opus, “Fahrenheit 11/9,” was notably dramatic, if not downright stark. The movie is a sequel, of sorts, to “Fahrenheit 9/11,” Moore’s scathing riff on the administration of George W. Bush. That movie, when it was released in 2004, made $119 million, becoming the highest-grossing documentary of all time. It was a special moment, of course. America was still grappling with the shock of 9/11, and Moore’s film became a lightning rod — a catharsis for liberals (or some of them, anyway) and a symbol, for conservatives, of everything that was wrong with liberalism. But one thing, perhaps, that everyone could agree on is that in “Fahrenheit 9/11,” Michael Moore, for good or ill, had become instrumental in defining the national dialogue.

Fahrenheit 11/9,” his scathing riff on the administration of Donald J. Trump, will be lucky to gross one-tenth of what “Fahrenheit 9/11” did. That’s more than just a staggering comedown. It symbolizes a couple of things at once: how different the two eras are, but also how Michael Moore’s audience — there’s no other way to put it — has gradually drifted away. It symbolizes that Moore is no longer defining the dialogue. A Trump-era conservative would probably say, “It’s about time! Michael Moore has lied so much that it’s all finally caught up with him.” A Trump-era liberal would probably say, “I still agree with him, but I’ve seen enough Michael Moore movies. I know his message already.”

There are elements to be heeded in both those statements (even as a Moore believer, I’ve been troubled, on occasion, by his willingness to bend the truth to make a larger point). But the question of why Moore’s films are no longer connecting with the public in a major way has a meaning beyond the standard left/right dialectics. It’s about a problem that Moore may be able to solve, but if so, he’s going to have to rethink what he does. Not the content but the execution. Because as much as I remain a fan of Moore’s (I thought the cumulative effect of “Fahrenheit 11/9” was chilling), what he’s doing now is not, in the fullest sense, working. He needs to decide if he wants to rectify that.

https://www.msn.com/en-us/movies/news/how-michael-moore-lost-his-audience/ar-AAAwHhX?ocid=spartanntp
 
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