And to be honest, that 4-12 is more like 3-12. We won the 2011 game, but that was a battle between 2 thoroughly mediocre teams that both had various "issues" at the time. The games that really "count" are those where at least one of us is above average.
I said this last fall --- last year was a HUGE missed opportunity for us in terms of getting respect from the Buckeye fanbase (if respect from the OSU fanbase is something that we necessarily want - it does seem important to many of us in terms of them viewing us as a "rival" and "quasi-equal".)
If you win 2 games in a row against somebody, they can't really say "oh, that one win they got was random, it was a one-off, we still win the vast majority of the time." 2 games in a row has the potential to be the start of a "trend." Winning 2 games in a row can sort of force them to start thinking "hmmm, maybe these guys may reach the level we're aleady at."
I saw this was U-M/MSU. Michigan fans didn't take MSU football seriously --- AT ALL --- for the entirety of the 1980s, 1990s, and 2000s. That despite MSU having some very good teams in that era. MSU's wins over U-M were viewed as "one-offs" and "random occurrences with explanations that wouldn't carry over to the longer term." For example: the 1990 loss was "only because Desmond was tripped." The 1999 loss was "only because that dummy Lloyd Carr played Drew Henson instead of Tom Brady most of the 1st half." The 2001 loss was "only because of the MSU timekeeper." Et cetera.
There's not many U-M fans who think that way any more, of course. MSU going 8-2 over the last 10 years has completely changed the narrative. U-M fans don't like it, but MSU deserves consideration of being at least their equal.
Unfortunately, we still do not have back-to-back wins against OSU during the B1G era. The Buckeye fanbase still has "superiority" over us. Our trash-talk is kind of dumb.