6 figures does sound made up, and I don't disagree w/ the gist of your point--but I do need to point out that RBY has roughly twice the instagram followers as JT Daniels (QB1 @ UGA--140k to 70k). Daniels has an edge on twitter and fb by a few thousand. RBY blows him out of the water completely on TikTok though (nearly 100k followers to like 100). These metrics mean a lot to would-be sponsors.
Great, don't know Brantt on 247 but you McScoreley caught the attention of Mr. Pat Mineo
You're missing the biggest number: TV viewership. 8 million people watched Georgia vs Clemson. 324,000 watched #1 Iowa and #2 Penn St in 2020.
I'm not missing that--but we aren't comparing RBY's brand to UGA Football's. Daniels' "ads" aren't going to run on a tv telecast of a Bulldog's game either, I'm guessing; maybe in some markets. UGA Football's social media outlets aren't going to repost his ads either. Daniel's potential brand is certainly higher than RBY's, but RBY has a considerably larger captive audience for his sponsorships right now--money in the bank (almost). He's established a brand, shown he knows how to use it--so he'd be a safer signee right now. Again--I'm not saying RBY will get the same offers he does, but his considerable work on his platforms puts him in a better place than you might guess for a "fringe" sport.
I do agree that RBY has marketed himself very well. But JT Daniels doesn't need to by social media.
Umm--I'm pretty sure Daniels is going to have to wear school-issued apparel on the sideline. Maybe not in the press room after the game, but probably. He can certainly wear whatever he wants around campus--but that's significantly less reach than social media. If he winds up a Heisman finalist or something, Daniels could maybe land someone like Nike, and do national television ads., then all bets are off. But social media has upended a lot of how companies think about marketing on smaller scales--largely because ROI is much more easily measured.
Are you suggesting our wrestlers are opening an Ira?
And then Mineo tweets something along the lines of doubt Suriano goes to PSU now.
Well, this is the obvious flaw in the whole NIL concept - what’s to keep, say, a big time college football QB from signing autographs for a car dealership at a huge markup beyond vague rules about the payment being “reasonable” for the service.
Could be that Lubert is signing guys to advertise for his casino. That would require a second look. Pure speculation on my part.Are you suggesting our wrestlers are opening an Ira?
Highly unlikely. Gambling industry is explicitly forbidden in the PA NIL law. Lubert is too tied in with Harrisburg to miss something like that.
"fair market value" is often in the eyes of the beholder so this presents obvious conflicts
It always been the wild west in football and basketball, NIL just legalizes it now. For the other sports, hard to believe it is nothing more than a small potatoes. A star might be able to get a nice deal for a sports camp, but probably not much more than that. Take RBY, the majority of the PSU student body does not even know who he is, probably the same for the local community.
Willie just grabbing extra “stacks” when he heads out on the recruiting trail..
Willie is in SC this week.
"Never go full HR" wins the internet for me today!!!
didn't see it on HR and wasn't meant in a conspiratorial way. seems like a legit possibility and something every major program is going to have to figure out.
No, that commercial was gratis for an old family friend.
And that honestly wasn’t even close to what I was talking about.
Maybe the wrestlers will have to give a portion of their NIL earnings to the corrupt BOT members, just like the contractors that get hired for University work.😡
FYI… Ohio State lost to Oregon
Who got the video of the Pitt wrestling team?
Don’t give Nomad any ideasThanks Willie!
