About 12 years ago my wife accompanied me on a business trip to Orange County, CA. We arrived late in the day and were looking for somewhere to eat and it was our first visit to a Joe's Crab Shack. It wasn't bad. A few years later on our annual vacation to FL, we found one in Kissimmee. Every year we would eat there as a family and never had a bad experience. When my daughter was visiting colleges, we went to St. Joe's in Philly. Found a Joe's there. Pretty shady. Slow service, food presentation was not good, drinks were weak. Two years later we were down there for something and decided to give that Joe's another shot. It was closed. If you don't instill a core quality message to your franchises, you fail.