I could not name one. My Daughters College classmates found that hysterical.
Can you folks?
Can you folks?
OT: Social Influencers....
- Thread starter Mr. Potter
- Start date
I'm more concerned about which pressings plants pressed all my records. I just scored a Van Halen II pressed at Monarch! Pretty maids all in a row, go on set 'em up up!
I would imagine the easiest answer is any one of the Kardashians.
Same here, and that’s where my knowledge of social influencers ends.
I feel ashamed that I even knew this much.
Edit: wait, I forgot that I Googled the other day to find out what the hell Jojo Siwa breakfast cereal was. So I’m forced to confess I’m now aware of her too.
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The stepdaughter (sort of) of a buddy of mine dropped out of college to try to become a social media influencer. Pathetic and desperate for attention are sort of the job qualifications.
My wife follows a couple of them on Instagram (no Kardashians or models or anything). One of her favorites is a gal who lives in Pittsburgh who goes by 'Summer Wind'. I believe she went to James Madison (or George Mason) or somewhere but is from a 'well to do' family and posts pictures of her wearing different clothes, or traveling to different places, and then providing links to stores or places where you can buy them. She started her blog in 2009, so she's been around a while. But, this is literally her job. Half the time she's at whatever country club her dad belongs to in Pittsburgh posting pics drinking Champagne and then telling you where you can buy the outfit she has on.
Another of her favorites is Mr. Everything New England Kiel James Patrick. He started a clothing company that is part Murray's Toggery part Ralph Lauren part Brooks Brothers and part Rowing Blazers. Sells lots of very preppy outdoorsy brunch/yacht wear and has the perfect New England family (complete with dog and vintage wood paneled Jeep Wagoneer). You can see below - it's hard work looking this good.
Another of her favorites is Mr. Everything New England Kiel James Patrick. He started a clothing company that is part Murray's Toggery part Ralph Lauren part Brooks Brothers and part Rowing Blazers. Sells lots of very preppy outdoorsy brunch/yacht wear and has the perfect New England family (complete with dog and vintage wood paneled Jeep Wagoneer). You can see below - it's hard work looking this good.
How many do you want me to name? Social x-Ray divas Jean Shafiroff, Muffie Potter Aston, Ann Hearst, and Debbie Bancroft are just a few of the many who immediately come to mind out here in the Hamptons..
I am a social influencer. Soon as I buy some new clothes they go out of style!😡
I'm so old I think a social influencer is any airhead with 100 followers on Twitter. Or is it Instagram? AOL?
Edit: I figured it out. Any airhead with 100 likes on BWI McAndrews.
Edit: I figured it out. Any airhead with 100 likes on BWI McAndrews.
Two years ago I read article about some middle school kid that was a top influencer. He had a Twitter page that he would tweet out stuff all day. Got up at five AM to start. Worked til late scouring the web for anything interesting to post. People crashing bikes or skate boards, cute animals, that kinda stuff. He had so many followers that advertisers paid him over $10,000 per month.
Mosquitos (indirectly), crabs n other VD's, bullies, highly intoxicated individuals, anyone with severe gas problems...it's a long list...they're everywhere. This of course is the original definition when I was growing up.
When I was growing up, kids wanted to be rock stars or action hero’s or professional athletes. Now, kids want to be YouTubers, TikTokers or social influencers. Similar craving for stardom, but I’d guess they have slightly better odds at achieving their dreams considering they don’t require any inherent talent.
They attempt to ‘influence’ you to buy the things sponsors pay them to promote.
If you are a hockey fan, there is Nasher (real name Andrew Helfer), but I only know this because my son follows him. Otherwise, I am clueless.
I would imagine their odds increase considerably depending on their filming, editing, marketing, etc. skills. All skills that could very well pay off even if their social influencing channels do not last or pay off.
I follow/subscribe to a few channels on YouTube, mostly food, travel & music folks. Not including people that I actually know, the channels that I follow have anywhere from 768 to 19.6mil subscribers, so I’m guessing that their influence & income varies considerably. One of the musicians that I follow is an Irish busker that has over 4.7 million subscribers. However, since most of her videos are covers, I suspect that the lion’s share of whatever income the videos garner goes to whomever owns the rights to the song.
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Conceptually, Social Influencers have been around forever - whether they were paid to hawk products, or whether they were individuals or groups that impacted how we dressed, or what we listened to musically etc.
I guess the difference is that, in my opinion, those people had made their name known by being proficient at something - athletics, acting, etc. Now, it seems like people are getting their names known just for.....getting their names known.
I guess the difference is that, in my opinion, those people had made their name known by being proficient at something - athletics, acting, etc. Now, it seems like people are getting their names known just for.....getting their names known.
Agreed… and based on that definition, I think that LionJim’s Venn diagram of YouTube personalities vs. social influencers would have a pretty big intersection space.
I’m sure many YouTubers explicitly monetize their channels by getting sponsors and then promoting those products and services. But I imagine that many of those who don’t, still implicitly carry social influence by virtue of having X number of subscribers who are tuning in to whatever they are saying… and any opinions expressed and/or products/services they happen to use or reference in their videos are leaving an impression on the viewers.
And they’re always looking for free stuff in exchange for exposure. My son’s businesses get hit up all the time by influencers to give them free stuff and they’ll give him good reviews. He ignores them.
I think You-Tube is pretty much where the influencer bullshit started.
My son's former girlfriend's job title is "Social Influencer Specialist". From what I could gather, she works for a marketing company and she would connect the company's customers to social influencers who were willing to post their products (for a price of course). I found it kind of interesting once I figured out what she actually does.
I’d say Instagram. It used to be just ‘fitness models’ hawking BS cleanser/komboocha/tea supplements, but now it’s everything - from big companies like McDonald’s to food spices. Everyone uses social media to sell something and with Instagram the time investment is low - YouTube’s algorithm - which earns the influencer more money the longer you watch - means they have to string out their videos as long as possible which takes too much time. Instagram is a quick picture and caption - maybe a short video.
I just know I will never buy anything that joe nameth, flo, or liberty mutual try to sell on tv.
You'll be begging for the emu once the new Applebee's song gets stuck in your head.
Influencer:
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Aɴɢᴇʟɪɴᴀ on Instagram: "@drinkbodyarmor LYTE makes my tennis practices lit 😏 My favorite flavor is Peach Mango 🍑 🥭 You guys can get the Official Sports Drink of the US Open at @Walgreens. What's your favorite flavor? #LYTEUpTheOpen"
45K likes, 414 comments - angelina_dimova on September 1, 2021: "@drinkbodyarmor LYTE makes my tennis practices lit 😏 My favorite flavor is Peach Mango 🍑 🥭 You guys can get the Official Sports Drink of the US Open at @Walgreens. What's your favorite flavor? #LYTEUpTheOpen".
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