Lived in Pasadena for the past 12 years and if wasn't for the Utah folks last year, it wouldn't have felt like a Rose Bowl was happening in town. We always feel a B10 presence in the build of the game and parade but last year was similar to 2013 Rose Bowl which was Wisconsin 3rd trip in a row (also being vs Stanford didnt help as well). I believe OSU returned tickets as well.
This would be OSU's 3rd trip in 5 years. They haven't been to the Orange Bowl since 2013. We could guarantee a sellout. All the factors make sense in terms of selecting PSU but these Rose Parade/Bowl committee folks are very averse to changing tradition even in the face of common sense and $ for local businesses.
If all the favorites win Friday/Saturday, I suspect ToR still opts for OSU. Hope I'm wrong, Would love to roll out of bed, begin tailgating in the driveway, and walk down the street to see the parade when it comes by.