What is absurd is you or any other fan posting statements such as "family loves State College and the schools". Unless you are a very close, immediate family member or friend, you don't have any idea.
The reality is nobody on this board has a clue what Fumi Franklin really thinks about living in State College, PA. She may love it in SC and maybe she wants to stay and raise her kids there. Or, she may be willing to literally take a "pay cut" to leave and raise her children in southern CA for all the benefits (objective and subjective) available to her and her family in the LA area that are simply not available in State College, PA.
If Franklin decides to leave Penn State for USC, it won't be for the money, recruiting, facilities, etc. It will simply be that he and his wife would prefer to live and raise their daughters in southern CA instead of rural PA. There are a lot of reasons I could justify either decision. We will know for sure in a month or so.