While SEC and Big Ten leaders mull major changes, a new Super League concept looms that could radically alter college sports
Spearheaded by former Disney executives-turned-investment professionals, Project Rudy is a super league-esque concept — separate and more simplified than the one made public last week — that incorporates football programs of the four power conferences in a 70-team structure. The model preserves the four power conferences, expands the postseason, overhauls scheduling, tiers revenue distribution and, most importantly, infuses as much as $9 billion of private capital cash into the system.
...
Over the last four months, athletic directors at more than 25 power conference programs have seen the presentation, many of them in person during meetings with Smash Capital representatives. Others only held phone or Zoom calls about Project Rudy, its name a nod to the famous Notre Dame walk-on, Rudy Ruettiger. Three of four power conference commissioners were shared details of the model directly from the architects as well (those from the SEC, Big 12 and ACC).
In a recent acquisition, the architects of Project Rudy successfully recruited to join their team one of the most respected people within the college space: former Notre Dame athletic director Jack Swarbrick. It is a stunning move for someone who just six months ago sat on the College Football Playoff governing committee as one of the most powerful decision-makers in the industry.