I dunno, I think they'd be willing to put up with a LOT of mediocrity for that TV Market....
Bingo!
While the BT schools have a lot of alumni in the NYC TV market, the BTN couldn't get deals done to get regular paying cable /satellite subscribers in that #1 TV market.
It appears that adding Rutgers as an additional outlet for local viewers, who could also attract local advertising, helped to finalize the impacts at the margin where the deal was completed. (Interaction with YES and other factors were also involved, of course)
In the end, getting a small BTN revenue stream from the #1 market NYC Metro, #8 market D.C., and the #20 something market Baltimore were big reasons why the BT wanted to add MD and Rut. Collectively that is a lot of revenue.
Plus Neb has traditionally been one of the top 5 (or 10) TV viewer teams. (May have slumped a bit lately) While Neb is a moderate market, at one point they became the top team for some 3 plus million viewers in the plains and mountain states. Even better than a similar sized metro market, their viewers tended to be highly loyal, with a higher percentage of regular viewers. That made Neb an extremely valuable team, from a TV market access point of view. Again, at one point Neb was perhaps the overall #3 or #4 TV team, right there near Penn State.
Interesting that Penn State and Neb joining the BT brought in two teams that were in the Top 5 range for viewers. Both teams were traditionally ranked higher for viewers than any of the BT teams, including tOSU & Mich.
Times change and viewer habits change, but the BT took action to set up mega big average yearly revenue streams for their schools, which are above the averages of any other conferences.
The new TV mega-contracts and greatly improved revenue for every BT member school, reflect the wisdom of adding all of the teams beyond the original ten.
This is all extremely important for so-called non-revenue stream sports like wrestling. Wrestling tends to lose money at schools every year. Generally, the yearly shortfalls from wrestling have to be funded out of the Athletic Dept budgets.
The extra mega money the BT schools get from the BTN/TV contracts every year, can go a long way toward providing upgraded facilities, better coaches and better travel budgets, etc. for sports like wrestling.
To me it makes sense why the BT has the strongest wrestling conference. It starts with tradition of course. The conference has a good to strong base of wrestling in BT state high schools. Then add on an extra cushy layer of Athletic Dept funding from the BTN and TV contracts that are on average, a good bit above every other P5 conference average.
Imho... Your mileage may vary.
Note: As always, any comments, modifications or updates are welcome!