What is the font used for "PENN STATE" in the end zones? *
- Thread starter ChiTownLion
- Start date
When we dropped the "tennis ball" font for PSU sports, we officially went to Helvetica. The end zone word art appears to be close to Helvetica, but not exactly. This is a pet peeve of mine. If we're going to use Helvetica (which is fine by me), then use it for all sports applications, including varsity uniforms (e.g., softball, basketball). The point of fixing a brand in the public's mind is to be consistent in application. Brand discipline.
That's why I simply don't understand why many college football teams are playing around with uniform design and colors. I want to be able to flip the channel and identify the teams I see without referring to the chyron. I can do that with Penn State, Alabama, USC. Not so much with most others.
That's why I simply don't understand why many college football teams are playing around with uniform design and colors. I want to be able to flip the channel and identify the teams I see without referring to the chyron. I can do that with Penn State, Alabama, USC. Not so much with most others.
