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Wife claims I'm a marketer's dream. Bought the Blue&White Potato Chips for tailgate. Link:

Yeah, you’re a marketer’s dream. Figure you’re paying about twice what comparable small-bagged chips would be.

However, it’s not a lot of money. And if you like them who cares. AND if your tailgate would have had blue and white flair (napkins, table cloths, PSU logo garbage bags, balloons, streamers or whatever) and this is reducing that cost, you might end up ahead.

So while the marketing worked, if you’re cost-shifting and not just cost-increasing, maybe you deserve a blue and white-gloved pat on the back.
 
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