Penn State's James Franklin pushing program to capitalize on recent momentum
With a 2016 Big Ten title, back-to-back 11-win seasons, rising attendance and increasing revenue, Penn State football is surging, competitively and financially. Franklin, entering his fifth season as head coach, wants to capitalize on that momentum.
Interest in Penn State football provides a headwind. The program has countered a recent college-football trend, generating a 6.5-percent attendance increase last season. Penn State average’s average attendance was 106,707, the nation’s third-highest and the program’s best since 2008.
For this season, Penn State has sold more than 6,300 new season-ticket plans.
“I don't want this to come off the wrong way,” Franklin said. “I am unbelievably appreciative of what we've been able to get done in a short period of time. But I also recognize that we have momentum right now, and we have to capitalize on this momentum. Because I don't want to be a program that, every three or four years, we have a really good run.
“I want to be a program that can do it consistently. And there's only a handful of programs that do that.”