WINNING
Declining NFL television ratings will lower CBS earnings, according to Credit Suisse.
The firm cut its third-quarter EPS estimates by 5 percent, citing CBS' softer Sunday NFL ratings. The media company reports on Nov. 2.
"We expect third-quarter network advertising to decline 3 percent (previously +1 percent), driven by soft ratings for both the summer schedule and for the start of the NFL season," wrote Credit Suisse analyst Omar Sheikh. "With only one of the three content licensing deals we expected for the second half announced in third quarter, we also expect content licensing revenue growth to be skewed to the fourth quarter."
Sheikh maintained his outperform rating and price target on CBS shares, which remains at $75, or 32 percent upside from Friday's close. He cut his third-quarter EPS estimate to $1.08, below Street consensus estimate of $1.12 from FactSet.
https://www.cnbc.com/2017/10/16/cbs...e-to-weak-nfl-ratings-credit-suisse-says.html
Declining NFL television ratings will lower CBS earnings, according to Credit Suisse.
The firm cut its third-quarter EPS estimates by 5 percent, citing CBS' softer Sunday NFL ratings. The media company reports on Nov. 2.
"We expect third-quarter network advertising to decline 3 percent (previously +1 percent), driven by soft ratings for both the summer schedule and for the start of the NFL season," wrote Credit Suisse analyst Omar Sheikh. "With only one of the three content licensing deals we expected for the second half announced in third quarter, we also expect content licensing revenue growth to be skewed to the fourth quarter."
Sheikh maintained his outperform rating and price target on CBS shares, which remains at $75, or 32 percent upside from Friday's close. He cut his third-quarter EPS estimate to $1.08, below Street consensus estimate of $1.12 from FactSet.
https://www.cnbc.com/2017/10/16/cbs...e-to-weak-nfl-ratings-credit-suisse-says.html
