Understood, but here is a problem that blurs the line between endorsements and paying a salary.Try reading and comprehending the law before spouting off about it.
With this law no money is going from any school, school budget, athletic department budget etc. within the university to any student athlete.
From the linked article,"...will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge.
Under the law, which takes effect in 2023, students at public and private universities in the state will be allowed to sign deals with sneaker companies, soft drink makers or other advertisers and profit from their names and likenesses, just like the pros."
This law takes no money from any smaller sport or women's sport - it only allows the student athletes to make money from 3rd parties as referenced above.
5 star recruit is considering Alabama and Bob's Used Car Lot of Tuscaloosa offers him an endorsement deal (TV ads, etc) for $250K.
Now Jeff Bezos (proud U of New Mexico grad) comes in a offers him an endorsement deal with Amazon for $2.5M.
You think that is OK? I don't.