Simple arithmetic: college costs $50k p.a. to attend, school provides a grant of $20k p.a., kid/parents can kick in $5k p.a. so kid has to borrow $25k p.a. If that doesn't cause the kid to swallow real hard, and the amount to cause an involuntary reaction should be a whole lot less, I'm inclined to say it's hopeless.. And that's before multiplying it by four.
You and I get it, Art--but there are an awful lot of kids who have no concept of money, and no one to turn to for help in "getting it".
I don't have answers--just relaying observations.