NBC has already pushed the idea of combining Big Ten telecasts with its existing Notre Dame coverage as a “
perfect one-two punch.” As negotiations near the finish line, NBC is proposing a strategy that calls for back-to-back Big Ten and NFL games in prime time TV on Saturday and Sunday nights, said sources.
Imagine a fall football weekend that would include triple-header coverage of Big Ten games on Fox, CBS, and NBC from early Saturday afternoon to Saturday night. Followed the next evening by NBC’s “Sunday Night Football:” the
most-watched show in prime time for a record 11 years in a row.
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