Eric Walker became President of Penn State in 1956 until 1970.
"Renewed Emphasis on Football
Eric Walker liked to tell a story about a conversation he had with his friend, the distinguished scientist Vannevar Bush, soon after being named president of Penn State. "Eric, there are three ways to build a great university," said Bush. "You can build a lot of buildings. You can build a football team. Or you can build a faculty." "Well, Van," Walker replied, "I am going to do all three."
Football was also the medium through which millions of Americans became acquainted with Penn State, as the University began to compete regularly against schools that were longstanding national football powers. Appearances oil national television networks began in 1958. The Nittany Lions made their second trip to a post-season bowl a year later, when they played in Philadelphia in the first annual Liberty Bowl. A second trip to the Liberty Bowl in 1960 was followed by two consecutive trips to the Gator Bowl in Jacksonville, Florida. All four bowls received national television and press coverage, and the Gator Bowl appearances in particular were financially worthwhile. (Promoters of the Liberty Bowl encountered difficulty In drawing large crowds and later moved the contest to Memphis, Tennessee.)
When President Walker said that Penn State should have a great football team in addition to a lot of buildings and a distinguished faculty, he was to be taken seriously. To his way of thinking, it made sense for the University to excel in football, so long as academic goals were not compromised. He and Milton Eisenhower had rejected Ralph Hetzel's philosophy that a heavily subsidized and publicized program of intercollegiate athletics, with football as its showpiece, was incompatible with the scholarly purpose of an institution of higher learning or with the noble "athletics for all" ideal of intramurals. "
Paterno embraced this philosophy of academics and athletics for his entire tenure at PSU. So, yes indeed Paterno was instrumental in putting PSU on the worldwide map.
Perhaps you would not be so shocked at this fact if you knew some PSU history and/or did some research.