Two instances for me. Soph year in engineering at PSU and head home for a weekend in SWPA with some friends. End up at Pitt partying with some HS buddies. One is a Mech Eng major in his jr year. We're hanging out in his room pregaming and I see his course load. Three of them I was currently in or taken as a soph . I had to help him with his homework in one of the classes and make a comment about no wonder PSU is rated highly for most engineering disciplines. His friends came back with some school rankings, SAT and acceptance rate, etc about the two schools. Sorry but I witnessed myself and didnt need made up stats.
Second was after the news broke in 2011, I was at the gym here at home near Annapolis and had a PSU shirt on. A man with a Pitt shirt came up to me in the gym and said loud enough for lots to hear, "are you a little boy fu$k*r like everyone else there?" At that point I began to hate all things pitt related.