"Don't like it however if we are to keep up with maintaining an athletic department that operates in the Black... This among other options is a must !"
Uh.....no. Unless you're the Dallas Cowboys, even the NFL "naming rights" deals are for (relative) peanuts.....and PSU ain't getting one of those anyway.
"Heinz Field" deal is $2.9 Mill /yr through 2021.
"PNC Park" is $1.5 Mill/yr through 2020
Now, annual rates may have gone up since those deals were signed......but those are Pro stadiums that have MEGA national exposure.
Those revenue streams are roughly equivalent to raising the ticket prices (or the "handling fees" LOL) by about $2-3 a pop.....OR...increasing attendance (PAID attendance...you know people who actually want the tickets and show up to the game....by about 1,200 per game. I think we all know a couple of ways the geniuses in the PSU ICA could accomplish that feat TOMORROW!)
The LARGEST annual naming rights fee I see in college football is the deal that Minnesota signed with TCF ($1.4 Mill/yr) [
http://www.sbnation.com/college-foo...ege-football-stadiums-company-names-sponsors]
"Again... Don't like it but it has to happen for us to maintain operating in the Black."
Uh.....no. Hate to tell you this....but that chicken flew the coop a while back, and it ain't gonna' be coming back as long as the Tsunami is around.
Now, trimming out half of the clod-headed dopes (who's responsibilities appear to be limited to sending out PRAVDA tweets) taking up root in ICA would save more than the revenue brought in from some half-assed "naming rights". Hell, now that Tsunami has hired someone to be responsible for each and every aspect of running an Athletic Department, she could certainly be axed without losing anything - and that's $1 Million per year right off the top.
This ICA department isn't in the red because it doesn't have a "naming rights" deal......and it ain't gonna' get out of the red by signing one.
There is no ONE answer...stadium naming rights add additional revenue to an AD department. Period. Also...holding additional events in a stadium that seats 100k+ and is only used 8 times a year ( counting BW game which I believe is free admission?). Selling beer at stadium...additional $$. Controlling expenses...yes...another way to balance a better budget. Increasing ticket prices? Only if you produce a better product on the field which is what they are "trying" to do.
College Sports is a money business. We only have a handful of sports ( Football , Basketball and Ice Hockey) that I believe drive any real $$$...and frankly our Bball program has made a small contribution I would guess.
If PS is to fund all of the other sports they have...not cut them like many other schools do...and right now only rely on a football program which currently has to support almost all Athletics...then something is eventually have to give especially as costs keep rising.
My .02...others may disagree.
"It's all about the money..."
Time for Tsunami Sandy to set up another bake sale?