I doubt they care about a monetary fine.It would be nice to see a ban from the playoffs and bowls for a couple years so no post season. I also would like to see a fine of some sort like withholding a portion of their TV revenue like $10 million and redistributing that to the other conference members. They need to be punished but who knows if anything happens to them beyond a slap on the wrist.
Post-season ban (multi-year) as well as show cause for anyone on that coaching staff seems fair.