IHOP changing its name to "IHOb"

[demlion]

IHOP admits to faking IHOb name change for publicity

IHOb has officially returned to calling itself IHOP – and admitted the change was all part of a publicity stunt.

Last month the breakfast joint announced it was going to change its name from International House of Pancakes to International House of Burgers in honor of its newest menu item.

The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef.

The change drew massive backlash on social media with some calling the move an “epic failure.”

http://www.foxnews.com/food-drink/2...to-faking-ihob-name-change-for-publicity.html

It was so poorly done that i did not know what the b stood for. Lol.

 

[NittPicker]

That was a lame way to get publicity. In the end, what did it get them? People talked about it for a couple days and that was the end of it. It certainly didn't make me want to go to the nearest IHOP for a burger.