CFP title game viewership down from last year
Ohio State's win over Notre Dame in Monday night's CFP National Championship game was the most-watched game of the season. However, it was a double-digit drop in viewers from last year.
www.espn.com
I think college football is beginning to decline due to NIL and the portal and now as such the championship game had less viewers. I also believe that the lack of a West Coast or southern team in this game contributed to less interest.