yes and no. The first to make that statement was Jobs. How much time does it take to pick out a t-shirt of any color? I mean, seriously. So I am not buying that. What it is though, is a "brand". MZ does it because Jobs did it and it became a brand he can monitize.
As this relates to PSU, I prefer the standard blues and whites. But I am open to the fact we can monitize a different key uniform. If you tie it to a charity, like breast cancer awareness, I am in. But I do agree, focus on winning football games.