NIL is the ultimate in free enterprise, and is about the INDIVIDUAL not the team. Pro sports have had this for years but now we have it is in college sports. The coaches are not used to dealing with the one person who can be more valuable in $$$$ than the entire team. This is why you have the dumb statement by Ryan Day that "we" have to find a way to "spread the $$ around". It shows he does not understand what this is about. As a coach his reaction is normal = hey the OL players are key for the QB to do his job. Well in the NFL there are not not many OL players on commercials. That is life - NIL is not about rewarding everyone the same......we all do not get a ribbon......some get gold and some get nothing. It is just like trademarks in business. I think there was confusion by some players that the school (who takes care of all my needs) would negotiate deals handle the money and distribute it like paychecks to all the players. I think now the players are starting to understand this. People are no knocking down your door just because you are on a team.
If you own your own company, how much would you pay for an unknown center on the local team to appear in your ads?
If you own your own company, how much would you pay for an unknown center on the local team to appear in your ads?