Same. To each their own. My wife got me a $500 Citizen watch as her wedding gift to me. I love it -- really do -- but that seems to be the max $$ that makes sense to me for a watch. When you look at the realized quality/price ratio of the Citizen, it has to be going down pretty steeply not long after the Citizen.
Though, maybe we just don't know what we're missing? I used to think similarly about Webber gas grills, and higher end ranges. "It's just a few metal pieces with holes, connected to gas lines with regulators - housed in a metal box," I said. I get some being better than others, but how can one justify thousands of dollars more for some of them?" Now I get it.
This logic applies to all luxury items. You can get sneakers for under $50 why get $200 dollar nikes? You can get dress shoes for $50 so why drop $500 on Allen Edmonds? Why get a BMW 5 series for $70k when you can get a Camry for $18k?
Not that any of this is really a financial strategy, but high end watches are generally a better investment than say a luxury car for the most part, a $75,000 dollar mercedes or bmw or lexus sedan/suv is basically worthless in 15 years. A $9,000 dollar rolex, not that I'm looking at those, is something that will retain most of its value if it doesn't appreciate, last the rest of your life and get passed down to your children.
What in your mind makes a $500 dollar citizen 10x the value of a $50 dollar Casio?