I thought his comments re NIL at the BIG media day were interesting. He spoke of how we need to figure out how to spread the money around - QB, RB, WR and maybe a sack star get the $$$, but he asks what happens to the OL players who block. totally understandable through the lens of a coach, but this deal is not about team.....it is about individual. the brand of the team, logos, history is the school brand - not individual.
Day's view is an interesting comment, since the school can't start handing $$$ out to any player or the entire team. the NIL $$$ go from the sponsors/advertisers and others of interest in promoting the value of the player. The athlete then gets the $$$$, which is now taxable income. the player can give out $$$ to teammates but they still have the tax on the income. PJ Fleck had some good insight into this problem.
Day's view is an interesting comment, since the school can't start handing $$$ out to any player or the entire team. the NIL $$$ go from the sponsors/advertisers and others of interest in promoting the value of the player. The athlete then gets the $$$$, which is now taxable income. the player can give out $$$ to teammates but they still have the tax on the income. PJ Fleck had some good insight into this problem.