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Sports Illustrated cover

what do you think? I don't think I'll buy it.

Which cover? This one?

8a1e7fe0-e8a3-11eb-bf37-80e23b47ae76
 
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SI used to be a fine magazine. I stopped buying it and reading it about 10 years ago when it became political.

Our whole culture is disintegrating like SI.

TV shows, news media, etc. no longer strive to entertain or inform. They strive to influence.
Awww poor baby..lol
Cultures change or die..
They come and go..
I live day to day...
Let's talk PSU sports...

what do you think? I don't think I'll buy it.
 
what do you think? I don't think I'll buy it.
The political correctness is surprising to me. Businesses have historically done things like sexual harrasment and diversity training. They have also pushed to get more minorities into their management ranks. But at the end of the day their primary agenda remained the growth and profitability of their businesses.

I think some of the things they're doing today could be harmful to their growth an profitability. NBA TV ratings are down. The MLB All Star game ratings were down. Even ratings for the Oscars, Emmys, and Grammys have fallen. Time will tell if this hurts the sale of the SI Swimsuit edition. They already included Valentine Sampaio last year so now they're doubling down.

 
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I subscribe to Esquire and Wine Spectator. I think they started free by using up some excess frequent flyer miles. Both are fine magazines and I couldn’t enjoy them online.

I’m 46 and feel like I aged out of Esquire and GQ. It’s for single rich guys who need help with their wardrobe and interior design so girls aren’t turned off by the many Scarface and Goodfellas posters on their walls ;) . I read some articles on line from them, but not enough time to actually have a copy (unless vacation or a flight - even then, probably a novel or iPad or podcast). I think the only magazine I still get is The Penn Stater. At one time I had GQ, Esquire, Detour, Details, Radar, Flaunt, Paper, and Playboy.
 
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I’m 46 and feel like I aged out of Esquire and GQ. It’s for single rich guys who need help with their wardrobe and interior design so girls aren’t turned off by the many Scarface and Goodfellas posters on their walls ;) . I read some articles on line from them, but not enough time to actually have a copy (unless vacation or a flight - even then, probably a novel or iPad or podcast). I think the only magazine I still get is The Penn Stater. At one time I had GQ, Esquire, Detour, Details, Radar, Flaunt, Paper, and Playboy.
Chicks still dig my velvet black light poster of Elvis. And dogs playing poker.
 
Honestly - who has purchased Sports Illustrated - or any magazine for that matter, on purpose, the past 10 years?
SI started sending me a subscription about six months ago. Never asked for it, never wanted it. I usually spend about 20 seconds thumbing through it before tossing it in the trash. I don't know what their subscription numbers are but if I were an advertiser I would seriously question them.
 
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I gave up on reading popular magazines and watching most news after the treatment of PSU in late 2011. I came to realize it’s not as much about reporting but rather about some nexus between advertising revenue and algos measuring clicks and ratings. Like the old song about cynical news reporting by one of the Eagles, is the head dead yet? They are always ready to move on to the next real or imaginary crisis. Till the next one. So one final comment, when I looked at the picture of the cover I have no idea who that woman is, what sport she played or why she’s worthy of a cover? I likely will end my day, week , month, year and life still not knowing.
 
I never renewed after the "We Were Penn State" cover. This certainly won't motivate me to re-up. "Opening Eyes, Speaking Truths, Changing Minds"????? Yeah, that's what I want from a sports magazine. That headline is like customer repellant.
 
SI started sending me a subscription about six months ago. Never asked for it, never wanted it. I usually spend about 20 seconds thumbing through it before tossing it in the trash. I don't know what their subscription numbers are but if I were an advertiser I would seriously question them.

This seems to be a new marketing effort. We get unsolicited subscriptions from time to time (Food & Wine, Modern Luxury DC, Conde Nast Traveler, etc.) and after a year they try to get you to renew. Bleh.
 
I never renewed after the "We Were Penn State" cover. This certainly won't motivate me to re-up. "Opening Eyes, Speaking Truths, Changing Minds"????? Yeah, that's what I want from a sports magazine. That headline is like customer repellant.

Pfft. I got that lifetime membership for $500 way back when I was a dumb recent grad. Yay.
 
I’m 46 and feel like I aged out of Esquire and GQ. It’s for single rich guys who need help with their wardrobe and interior design so girls aren’t turned off by the many Scarface and Goodfellas posters on their walls ;) . I read some articles on line from them, but not enough time to actually have a copy (unless vacation or a flight - even then, probably a novel or iPad or podcast). I think the only magazine I still get is The Penn Stater. At one time I had GQ, Esquire, Detour, Details, Radar, Flaunt, Paper, and Playboy.
No Maxim?
 
No Maxim?

Actually, I think I did for a while - 'Stuff' too. I also had 'Interview' which was probably my favorite. Now my wife gets a couple home decorating and food mags, and we also get 'The Washingtonian' (which is 80% ads for real estate, dentists, etc.).
 
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SI used to be a fine magazine. I stopped buying it and reading it about 10 years ago when it became political.

Our whole culture is disintegrating like SI.

TV shows, news media, etc. no longer strive to entertain or inform. They strive to influence.
Exaggerate much?
 
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I’m 46 and feel like I aged out of Esquire and GQ. It’s for single rich guys who need help with their wardrobe and interior design so girls aren’t turned off by the many Scarface and Goodfellas posters on their walls ;) . I read some articles on line from them, but not enough time to actually have a copy (unless vacation or a flight - even then, probably a novel or iPad or podcast). I think the only magazine I still get is The Penn Stater. At one time I had GQ, Esquire, Detour, Details, Radar, Flaunt, Paper, and Playboy.
Esquire in the eighties was pretty damn good. They had an Ethics column written by Harry Stein, first rate reading.
 
The SI cover meant one thing ten years ago; SI wants to rebrand and make it mean something else now.

SI made their choice. My choice is to return to the Paulina thread and ignore SI.
I really like the way they reinvented the magazine. It's a monthly now, and the focus is on the stories. However, the swimsuit issue has become a complete bore.
 
The SI cover meant one thing ten years ago; SI wants to rebrand and make it mean something else now.

SI made their choice. My choice is to return to the Paulina thread and ignore SI.
The SI cover, the "NFL is Gay" advertising, and the Gillette anti-male ad campaign ("boys will be boys" is a bad thing) are all intended to promote emasculation. In the past, businesses tailored their product to the customer. Now, the message to the customer is that you need to change.

Because in their view, masculinity is bad for society. In the short run, it will greatly harm their business. In the long run, an emasculated society is much easier to control.
 
Just give me my Wildfowl Carving and Collecting magazine any old time! Their swimsuit edition was lacking but the carving techniques more than made up for it!
 
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The SI cover, the "NFL is Gay" advertising, and the Gillette anti-male ad campaign ("boys will be boys" is a bad thing) are all intended to promote emasculation. In the past, businesses tailored their product to the customer. Now, the message to the customer is that you need to change.

Because in their view, masculinity is bad for society. In the short run, it will greatly harm their business. In the long run, an emasculated society is much easier to control.
I think you pretty much nailed it. I am willing to listen and debate any viewpoint, but don’t lead with telling me I am wrong. Don’t tell me I have to change without knowing me. SI has joined that chorus which is dividing us.
 
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