If it's about cheering for the school why aren't all sports getting the same kind of viewership? Oh because it's about the product...You're all over the place in this discussion. I didn't say anything about TV revenue or profitability. I'm simply saying that people watch college football because they cheer for their school. They don't do it because it's the highest level of talent. If that was the case all the viewership would go to the NFL and college viewership would be less than the USFL.
If you want to talk profits... I read that PSU makes about $40 million per year from football. Guess what? I've read that pgrades to Beaver Stadium will probably cost $700 million. Would you care to calculate the payback? Of course that's a separate discussion.
We make way more than 40M a year. Come on.