The Herlochers have every right to maximize their revenue. I'm sure if the Skeller were willing to pay 40k a month in rent and lose money they could stay. So it will be another iron Hill or some other antiseptic chain. This is capitalism.
And so it is also capitalism that fans of the Skeller can have economic revenge on the Herlochers any way that this is possible.
The only thing that's wrong is saying the Herlochers get to maximize profit with no consequences. In these days of social media there are consequences. That's just reality.
The cost of forcing the Skeller to close, in terms of reputation and goodwill, could be quite high. A smart business person, particularly someone in a retail business, would have already factored that in.
You can bet Iron Hill and the chains are paying close attention and will factor this into their offers or their decision to consider this location at all.
I highly doubt that the Herlochers are going to suffer financially from the wrath (no pun intended) of a few hundred people who are disappointed the Skellar will be gone and the way it happened. If the new bar is a good bar, it will be full. The main money for any bar in State College comes from the students and by the time the new bar is up and running, this current hysteria will be gone. And the students will goto the new bar if the drink specials, music, and atmosphere are good. Might a couple of hundred alum not go there out of protest on 7 football weekends a year, probably. But that just means the line to get into the place on a football weekend won't be as long, as all the bars up there are full regardless.