O.....M......G
Nice.So....a PSU Football Championship next season would be worth Elebenty Billion?
So did they add that to their endowment, or spend it on pizza?
The PR firm came up with the billion number. Maybe the Provost thought the number was believable, if gigantic, but it wasn't his number. The subject line should read 'Villanova's PR firm estimates ...'
Vast majority of what they count as $$$$$ is the value of the PR/Media mentions. Of course, they would NEVER actually spend that much money on TV advertising so that number is ridiculous. But Nova has seen a 22% increase in applications this year and have been able to actively fundraise for the $65 million they are spending on renovating the Pavilion. Single donor gave about $22 million. Made another million or so from increased merch sales post championship.
Let me guess, Pitt football is their other client.The PR firm came up with the billion number. Maybe the Provost thought the number was believable, if gigantic, but it wasn't his number. The subject line should read 'Villanova's PR firm estimates ...'
Winning is irrelevant. Hiring only coaches with connections to your school or home town, is everything.