This makes sense to me. Why wouldn't someone expect each top school to have high hopes for the year? These are the guys we watch, talk about, and know by far the most about, therefore expect a lot and hope a lot for them.
If Philly sports fans can expect good things each year, far more that top teams like Iowa or PSU would expect good things. I see two main types of fans in Philly, the perpetual optimists, and the "realists" (to be nice). I am the latter. Sure, the Birds won one, but I can't erase the last 50 years of history. If I get optimistic, I see a Flyers or Sixers hat.....and I'm right back to my normal attitude.
I appreciate the positive thinkers of each team (i.e. Roar and others for us). Helps balance things for me.