Clemson is generally regarded as having one of the best football facilities in the country. If not *the* best (it has a f*cking slide yo! and a whiffle ball field!). So, I did a quick Google search to find out how they pay for it. The best I could find is from 2017-18, but this has basically been their business model since 2006 (with varying degrees of success - for example, in 2009 Clemson generated $31.9mm in revenue; in 2017, they generated $53.9mm). And they're on a roll....
Article from Greenville Online:
https://www.greenvilleonline.com/st...-clemson-football-revenue-million/1736799001/
Clemson Football Revenue 2017-18
Ticket Sales: $24,856,086
Bowl Revenues: $2,891,254
Contributions: $5,220,176
In-Kind Car Leases: $42,828
Institutional Support: $1,551,104
Program Sales, concessions, novelty sales, parking: $1,268,336
Royalties, advertisements and sponsorships: $750,000
Endowment and Investment: $20,103
Sport camps: $919,005
ACC Distribution: $16,346,384
TOTAL: $53,865,276
Some highlights from the article I found:
Clemson athletic director Dan Radakovich is often asked where all that money comes from. He frequently prefaces his response by explaining where it does not come from.
The Clemson athletic department is an official division of the university. However, financially, it operates without assistance from the university. The funds used for scholarships, coaches’ salaries and stadium upgrades come from a different collection plate than the funds used for professor salaries, research and dorm upgrades.
The program alone generates more money than three quarters of all 230 NCAA Division I public schools included in a database of college athletic revenues compiled by USA TODAY Sports.
That equips Clemson to reinvest into the football program with competitive salaries, comprehensive student wellness programs and immaculate facilities. It also equips Clemson to provide those same resources to nonrevenue sports on campus. Football revenue also helps Clemson operate in the black without any money from the school or the state.
So, it begs the question - what is Penn State doing wrong? OR, what is Clemson not telling us?
EDIT: Here is where Penn State is at in 2018:
Penn State's football program generated more than $100 million in revenue in fiscal 2018, the last year for which figures are available.
That's about a 32 percent revenue increase from 2014, when James Franklin was hired to coach the Nittany Lions. Revenues exceeded costs, in ’18, by more than $50 million.
That $50 million essentially funds Penn State’s athletic department, which prides itself on being financially self-sustaining.