I guess i would say that giving out tshirts @ the stadium facilitates the idea of everyone wearing white. Now, the word contrived...For the whiteout, someone on a message board initially suggested it would be cool, and others agreed and started spreading the word. Here this guy thinks it would be cool, so he puts it out there and others agree and start spreading the word. Forgive me if I fail to see a meaningful distinction.
From what I can tell, if the guy had been a message board member and tried to start it there, it would’ve been organic. But because it was twitter or the radio, it’s contrived.
con·trived
/kənˈtrīvd/
adjective
- deliberately created rather than arising naturally or spontaneously.
- created or arranged in a way that seems artificial and unrealistic.
"the ending of the novel is too pat and contrived"
- created or arranged in a way that seems artificial and unrealistic.
Ideas are creation. Facilitation is mere marketing, no?